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Reviews

318 loads of honest feedback.

We're a small, two-person operation, and every review here comes from a real early customer. The good, the nitpicks, and the cold-water tips — all of it, unedited.

4.9
★★★★★
Based on 318 reviews · 96% would recommend
★★★★★Unscented · Standard

My eczema finally calmed down

I've reacted to every "free and clear" detergent at the store, so I expected the same here. Three weeks in and the patches on my arms have basically cleared up. Four ingredients, no perfume, no drama. I'm a convert.

Hannah R. — Verified · Bend, OR

★★★★★Lavender · Standard

Washing baby clothes without worry

We switched our newborn's laundry over to the Lavender and it's so gentle. The scent is barely there after drying — just clean, not that heavy fake-flower smell. Exactly what I wanted for tiny onesies.

Maria G. — Verified · Frisco, TX

★★★★★Eucalyptus · Standard

Gym clothes don't smell anymore

My workout gear used to come out of the wash still faintly funky. Not with this. One scoop knocks out the odor in my shirts and socks and the Eucalyptus is so fresh. Honestly impressed for a powder.

Derek M. — Verified · Columbus, OH

★★★★★Unscented · Refill

Love that the refill cuts the waste

Bought the starter jar, now I just reorder the refill pouch and top it off. Way less packaging in my recycling bin and it ships flat. Small thing, but it's the kind of detail that made me stick with a little brand.

Priya N. — Verified · Seattle, WA

★★★★★Lemon · Standard

Towels came back to life

My bath towels had that musty mildew thing going on no matter what I did. A couple washes with the Lemon and they smell genuinely clean again, plus they feel softer without any fabric softener. So happy.

Caroline B. — Verified · Asheville, NC

★★★★★Unscented · Standard

Perfect for our cloth diapers

Cloth diapering means you're picky about detergent, and this checks every box — no additives, rinses clean, no buildup or stink after the wash. One scoop does a full diaper load. Reordering the bigger size next time.

Jessa T. — Verified · Provo, UT

★★★★★Peppermint · Starter

A scoop lasts forever

I grabbed the starter size expecting to burn through it, but you really only need one little scoop per load. It's lasting way longer than the giant jug I used to buy. The Peppermint is a nice subtle wake-up too.

Tyler K. — Verified · Boise, ID

★★★★★Lavender · Refill

Switched from a big-box brand for good

I used the same national brand for fifteen years. My partner's skin kept getting itchy and I figured I'd try something simpler. Clothes are just as clean, the house doesn't reek of perfume, and the itching stopped. No going back.

Andre W. — Verified · Madison, WI

★★★★★Eucalyptus · Starter

You can tell it's made by hand

Ordered the starter to test it out and got a little handwritten thank-you note in the box. The powder works great and I love supporting an actual small family. The Eucalyptus is my new favorite for sheets.

Sofia L. — Verified · Santa Fe, NM

★★★★☆Lemon · Standard

Great clean, scent fades fast

Cleans really well and I love the short ingredient list. My only note is the Lemon scent is lighter than I expected and mostly fades by the time things are dry. Not a dealbreaker — I knew it was natural — just setting expectations.

Nicole P. — Verified · Tampa, FL

★★★★☆Unscented · Standard

Dissolve it first in cold water

First cold-wash load left a little powder residue on a dark hoodie. Turns out you just need to let it dissolve a minute or run warm water — once I did that it's been flawless. Wish the tip was bigger on the label, otherwise excellent.

Greg H. — Verified · Denver, CO

★★★★☆Peppermint · Refill

Had to pre-treat one grease stain

Does everyday laundry beautifully and smells lovely. A set-in olive oil stain on a shirt did need a little pre-treat before it came out — but that's true of any detergent, and it worked fine once I did. Still very happy overall.

Lauren D. — Verified · Portland, ME

★★★☆☆Lavender · Starter

Good product, wished for a bigger size

No complaints about how it cleans — gentle on my sensitive skin and a nice soft Lavender. My honest gripe is the starter ran out faster than I'd like for a family of five, and I'd love a true bulk option. Bumping to three stars just for sizing.

Monica F. — Verified · Sacramento, CA

Try a scent

Find the one that fits your loads.

Lavender, Lemon, Peppermint, Eucalyptus, or fully Unscented — all built on the same gentle four-ingredient base. Start small, then top off with a refill pouch.

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A soft note: after your order ships, we'll email an invitation to leave an honest review. Every one here came from a real customer that way — no pressure, no incentives.